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Detailed geological and organic tactile specimen

FRAMEWORKS // 01

LINKEDIN CAROUSEL FRAMEWORKS

Five carousel frameworks that work for any industry

Pick the shape by the job your idea needs to do: list tips, show a before and after, teach a process, correct a myth or tell a story. Swipe for one per slide.

38:T2680,/*! tailwindcss v4.1.17 | MIT License | https://tailwindcss.com */ @layer properties; *, ::after, ::before, ::backdrop, ::file-selector-button { box-sizing: border-box; margin: 0; padding: 0; border: 0 solid; } html, :host { line-height: 1.5; -webkit-text-size-adjust: 100%; tab-size: 4; font-family: var(--default-font-family, ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'); font-feature-settings: var(--default-font-feature-settings, normal); font-variation-settings: var(--default-font-variation-settings, normal); -webkit-tap-highlight-color: transparent; } hr { height: 0; color: inherit; border-top-width: 1px; } abbr:where([title]) { -webkit-text-decoration: underline dotted; text-decoration: underline dotted; } h1, h2, h3, h4, h5, h6 { font-size: inherit; font-weight: inherit; } a { color: inherit; -webkit-text-decoration: inherit; text-decoration: inherit; } b, strong { font-weight: bolder; } code, kbd, samp, pre { font-family: var(--default-mono-font-family, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace); font-feature-settings: var(--default-mono-font-feature-settings, normal); font-variation-settings: var(--default-mono-font-variation-settings, normal); font-size: 1em; } small { font-size: 80%; } sub, sup { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } sub { bottom: -0.25em; } sup { top: -0.5em; } table { text-indent: 0; border-color: inherit; border-collapse: collapse; } :-moz-focusring { outline: auto; } progress { vertical-align: baseline; } summary { display: list-item; } ol, ul, menu { list-style: none; } img, svg, video, canvas, audio, iframe, embed, object { display: block; vertical-align: middle; } img, video { max-width: 100%; height: auto; } button, input, select, optgroup, textarea, ::file-selector-button { font: inherit; font-feature-settings: inherit; font-variation-settings: inherit; letter-spacing: inherit; color: inherit; border-radius: 0; background-color: transparent; opacity: 1; } :where(select:is([multiple], [size])) optgroup { font-weight: bolder; } :where(select:is([multiple], [size])) optgroup option { padding-inline-start: 20px; } ::file-selector-button { margin-inline-end: 4px; } ::placeholder { opacity: 1; } @supports (not (-webkit-appearance: -apple-pay-button)) or (contain-intrinsic-size: 1px) { ::placeholder { color: currentcolor; @supports (color: color-mix(in lab, red, red)) { color: color-mix(in oklab, currentcolor 50%, transparent); } } } textarea { resize: vertical; } ::-webkit-search-decoration { -webkit-appearance: none; } ::-webkit-date-and-time-value { min-height: 1lh; text-align: inherit; } ::-webkit-datetime-edit { display: inline-flex; } ::-webkit-datetime-edit-fields-wrapper { padding: 0; } ::-webkit-datetime-edit, ::-webkit-datetime-edit-year-field, ::-webkit-datetime-edit-month-field, ::-webkit-datetime-edit-day-field, ::-webkit-datetime-edit-hour-field, ::-webkit-datetime-edit-minute-field, ::-webkit-datetime-edit-second-field, ::-webkit-datetime-edit-millisecond-field, ::-webkit-datetime-edit-meridiem-field { padding-block: 0; } ::-webkit-calendar-picker-indicator { line-height: 1; } :-moz-ui-invalid { box-shadow: none; } button, input:where([type='button'], [type='reset'], [type='submit']), ::file-selector-button { appearance: button; } ::-webkit-inner-spin-button, ::-webkit-outer-spin-button { height: auto; } [hidden]:where(:not([hidden='until-found'])) { display: none !important; } :root, :host { --font-sans: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; --font-mono: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace; --color-slate-200: oklch(92.9% 0.013 255.508); --color-white: #fff; --spacing: 0.25rem; --text-xs: 0.75rem; --text-xs--line-height: calc(1 / 0.75); --font-weight-light: 300; --font-weight-bold: 700; --font-weight-black: 900; --tracking-widest: 0.1em; --radius-sm: 0.25rem; --radius-2xl: 1rem; --default-font-family: var(--font-sans); --default-mono-font-family: var(--font-mono); } .absolute { position: absolute; } .relative { position: relative; } .top-10 { top: calc(var(--spacing) * 10); } .left-20 { left: calc(var(--spacing) * 20); } .z-10 { z-index: 10; } .flex { display: flex; } .h-\[360px\] { height: 360px; } .h-\[480px\] { height: 480px; } .h-\[560px\] { height: 560px; } .h-\[620px\] { height: 620px; } .h-\[760px\] { height: 760px; } .h-\[1350px\] { height: 1350px; } .h-full { height: 100%; } .w-\[360px\] { width: 360px; } .w-\[420px\] { width: 420px; } .w-\[560px\] { width: 560px; } .w-\[760px\] { width: 760px; } .w-\[1080px\] { width: 1080px; } .w-full { width: 100%; } .max-w-\[900px\] { max-width: 900px; } .max-w-\[920px\] { max-width: 920px; } .flex-1 { flex: 1; } .flex-col { flex-direction: column; } .items-center { align-items: center; } .justify-between { justify-content: space-between; } .justify-center { justify-content: center; } .gap-6 { gap: calc(var(--spacing) * 6); } .overflow-hidden { overflow: hidden; } .rounded-2xl { border-radius: var(--radius-2xl); } .rounded-full { border-radius: calc(infinity * 1px); } .rounded-sm { border-radius: var(--radius-sm); } .border { border-style: var(--tw-border-style); border-width: 1px; } .border-2 { border-style: var(--tw-border-style); border-width: 2px; } .border-\[\#99B924\] { border-color: #99B924; } .bg-\[\#0D2438\] { background-color: #0D2438; } .bg-\[\#B8DB31\] { background-color: #B8DB31; } .object-cover { object-fit: cover; } .px-4 { padding-inline: calc(var(--spacing) * 4); } .px-20 { padding-inline: calc(var(--spacing) * 20); } .py-1\.5 { padding-block: calc(var(--spacing) * 1.5); } .pt-14 { padding-top: calc(var(--spacing) * 14); } .pb-24 { padding-bottom: calc(var(--spacing) * 24); } .font-mono { font-family: var(--font-mono); } .text-xs { font-size: var(--text-xs); line-height: var(--tw-leading, var(--text-xs--line-height)); } .text-\[34px\] { font-size: 34px; } .text-\[76px\] { font-size: 76px; } .leading-\[0\.94\] { --tw-leading: 0.94; line-height: 0.94; } .leading-\[1\.32\] { --tw-leading: 1.32; line-height: 1.32; } .font-black { --tw-font-weight: var(--font-weight-black); font-weight: var(--font-weight-black); } .font-bold { --tw-font-weight: var(--font-weight-bold); font-weight: var(--font-weight-bold); } .font-light { --tw-font-weight: var(--font-weight-light); font-weight: var(--font-weight-light); } .tracking-\[-0\.03em\] { --tw-tracking: -0.03em; letter-spacing: -0.03em; } .tracking-\[0\.25em\] { --tw-tracking: 0.25em; letter-spacing: 0.25em; } .tracking-widest { --tw-tracking: var(--tracking-widest); letter-spacing: var(--tracking-widest); } .text-\[\#CBE63C\] { color: #CBE63C; } .text-slate-200 { color: var(--color-slate-200); } .text-white { color: var(--color-white); } .uppercase { text-transform: uppercase; } .opacity-60 { opacity: 60%; } .opacity-75 { opacity: 75%; } .shadow-none { --tw-shadow: 0 0 #0000; box-shadow: var(--tw-inset-shadow), var(--tw-inset-ring-shadow), var(--tw-ring-offset-shadow), var(--tw-ring-shadow), var(--tw-shadow); } @property --tw-border-style { syntax: "*"; inherits: false; initial-value: solid; } @property --tw-leading { syntax: "*"; inherits: false; } @property --tw-font-weight { syntax: "*"; inherits: false; } @property --tw-tracking { syntax: "*"; inherits: false; } @property --tw-shadow { syntax: "*"; inherits: false; initial-value: 0 0 #0000; } @property --tw-shadow-color { syntax: "*"; inherits: false; } @property --tw-shadow-alpha { syntax: ""; inherits: false; initial-value: 100%; } @property --tw-inset-shadow { syntax: "*"; inherits: false; initial-value: 0 0 #0000; } @property --tw-inset-shadow-color { syntax: "*"; inherits: false; } @property --tw-inset-shadow-alpha { syntax: ""; inherits: false; initial-value: 100%; } @property --tw-ring-color { syntax: "*"; inherits: false; } @property --tw-ring-shadow { syntax: "*"; inherits: false; initial-value: 0 0 #0000; } @property --tw-inset-ring-color { syntax: "*"; inherits: false; } @property --tw-inset-ring-shadow { syntax: "*"; inherits: false; initial-value: 0 0 #0000; } @property --tw-ring-inset { syntax: "*"; inherits: false; } @property --tw-ring-offset-width { syntax: ""; inherits: false; initial-value: 0px; } @property --tw-ring-offset-color { syntax: "*"; inherits: false; initial-value: #fff; } @property --tw-ring-offset-shadow { syntax: "*"; inherits: false; initial-value: 0 0 #0000; } @layer properties { @supports ((-webkit-hyphens: none) and (not (margin-trim: inline))) or ((-moz-orient: inline) and (not (color:rgb(from red r g b)))) { *, ::before, ::after, ::backdrop { --tw-border-style: solid; --tw-leading: initial; --tw-font-weight: initial; --tw-tracking: initial; --tw-shadow: 0 0 #0000; --tw-shadow-color: initial; --tw-shadow-alpha: 100%; --tw-inset-shadow: 0 0 #0000; --tw-inset-shadow-color: initial; --tw-inset-shadow-alpha: 100%; --tw-ring-color: initial; --tw-ring-shadow: 0 0 #0000; --tw-inset-ring-color: initial; --tw-inset-ring-shadow: 0 0 #0000; --tw-ring-inset: initial; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; } } } 39:T92b,

FRAMEWORKS // 01

LINKEDIN CAROUSEL FRAMEWORKS

Five carousel frameworks that work for any industry

Pick the shape by the job your idea needs to do: list tips, show a before and after, teach a process, correct a myth or tell a story. Swipe for one per slide.

3a:T839,

EXHIBIT 01 // DIAGNOSTIC ENTRY

TAXONOMY: CAPITAL ALLOCATION

Before asking for more budget, dissect the failure

When a B2B campaign underperforms, the default instinct is to ask leadership for more spend. But running more budget through an unproven mechanism only scales waste. Treat the shortfall as diagnostic data before you walk into the executive room.

3b:T92b,

FRAMEWORK 01

Structured macro surface textures representing precision targeting

BEST FOR: TIPS AND MISTAKES

THE LISTICLE

A number up front, one item per slide

Open with the count, give each slide one tip, mistake or tool, then sum up. The number tells readers exactly what they'll get. Hook: “7 onboarding mistakes consultants keep repeating.”

3c:T1e0a,/*! tailwindcss v4.1.17 | MIT License | https://tailwindcss.com */ @layer properties; *, ::after, ::before, ::backdrop, ::file-selector-button { box-sizing: border-box; margin: 0; padding: 0; border: 0 solid; } html, :host { line-height: 1.5; -webkit-text-size-adjust: 100%; tab-size: 4; font-family: var(--default-font-family, ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'); font-feature-settings: var(--default-font-feature-settings, normal); font-variation-settings: var(--default-font-variation-settings, normal); -webkit-tap-highlight-color: transparent; } hr { height: 0; color: inherit; border-top-width: 1px; } abbr:where([title]) { -webkit-text-decoration: underline dotted; text-decoration: underline dotted; } h1, h2, h3, h4, h5, h6 { font-size: inherit; font-weight: inherit; } a { color: inherit; -webkit-text-decoration: inherit; text-decoration: inherit; } b, strong { font-weight: bolder; } code, kbd, samp, pre { font-family: var(--default-mono-font-family, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace); font-feature-settings: var(--default-mono-font-feature-settings, normal); font-variation-settings: var(--default-mono-font-variation-settings, normal); font-size: 1em; } small { font-size: 80%; } sub, sup { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } sub { bottom: -0.25em; } sup { top: -0.5em; } table { text-indent: 0; border-color: inherit; border-collapse: collapse; } :-moz-focusring { outline: auto; } progress { vertical-align: baseline; } summary { display: list-item; } ol, ul, menu { list-style: none; } img, svg, video, canvas, audio, iframe, embed, object { display: block; vertical-align: middle; } img, video { max-width: 100%; height: auto; } button, input, select, optgroup, textarea, ::file-selector-button { font: inherit; font-feature-settings: inherit; font-variation-settings: inherit; letter-spacing: inherit; color: inherit; border-radius: 0; background-color: transparent; opacity: 1; } :where(select:is([multiple], [size])) optgroup { font-weight: bolder; } :where(select:is([multiple], [size])) optgroup option { padding-inline-start: 20px; } ::file-selector-button { margin-inline-end: 4px; } ::placeholder { opacity: 1; } @supports (not (-webkit-appearance: -apple-pay-button)) or (contain-intrinsic-size: 1px) { ::placeholder { color: currentcolor; @supports (color: color-mix(in lab, red, red)) { color: color-mix(in oklab, currentcolor 50%, transparent); } } } textarea { resize: vertical; } ::-webkit-search-decoration { -webkit-appearance: none; } ::-webkit-date-and-time-value { min-height: 1lh; text-align: inherit; } ::-webkit-datetime-edit { display: inline-flex; } ::-webkit-datetime-edit-fields-wrapper { padding: 0; } ::-webkit-datetime-edit, ::-webkit-datetime-edit-year-field, ::-webkit-datetime-edit-month-field, ::-webkit-datetime-edit-day-field, ::-webkit-datetime-edit-hour-field, ::-webkit-datetime-edit-minute-field, ::-webkit-datetime-edit-second-field, ::-webkit-datetime-edit-millisecond-field, ::-webkit-datetime-edit-meridiem-field { padding-block: 0; } ::-webkit-calendar-picker-indicator { line-height: 1; } :-moz-ui-invalid { box-shadow: none; } button, input:where([type='button'], [type='reset'], [type='submit']), ::file-selector-button { appearance: button; } ::-webkit-inner-spin-button, ::-webkit-outer-spin-button { height: auto; } [hidden]:where(:not([hidden='until-found'])) { display: none !important; } :root, :host { --font-sans: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; --font-mono: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace; --color-slate-100: oklch(96.8% 0.007 247.896); --color-white: #fff; --spacing: 0.25rem; --text-xs: 0.75rem; --text-xs--line-height: calc(1 / 0.75); --font-weight-light: 300; --font-weight-semibold: 600; --font-weight-bold: 700; --font-weight-black: 900; --tracking-widest: 0.1em; --radius-sm: 0.25rem; --radius-xl: 0.75rem; --default-font-family: var(--font-sans); --default-mono-font-family: var(--font-mono); } .relative { position: relative; } .z-10 { z-index: 10; } .flex { display: flex; } .inline-block { display: inline-block; } .h-1 { height: calc(var(--spacing) * 1); } .h-\[760px\] { height: 760px; } .h-\[1350px\] { height: 1350px; } .h-full { height: 100%; } .w-16 { width: calc(var(--spacing) * 16); } .w-\[440px\] { width: 440px; } .w-\[640px\] { width: 640px; } .w-\[1080px\] { width: 1080px; } .w-full { width: 100%; } .flex-col { flex-direction: column; } .justify-between { justify-content: space-between; } .gap-6 { gap: calc(var(--spacing) * 6); } .gap-8 { gap: calc(var(--spacing) * 8); } .overflow-hidden { overflow: hidden; } .rounded-sm { border-radius: var(--radius-sm); } .rounded-xl { border-radius: var(--radius-xl); } .border-2 { border-style: var(--tw-border-style); border-width: 2px; } .border-\[\#3B8BB4\] { border-color: #3B8BB4; } .bg-\[\#0D2438\] { background-color: #0D2438; } .bg-\[\#4CAAD8\] { background-color: #4CAAD8; } .object-cover { object-fit: cover; } .p-12 { padding: calc(var(--spacing) * 12); } .px-3 { padding-inline: calc(var(--spacing) * 3); } .px-16 { padding-inline: calc(var(--spacing) * 16); } .py-1 { padding-block: calc(var(--spacing) * 1); } .pt-24 { padding-top: calc(var(--spacing) * 24); } .pb-28 { padding-bottom: calc(var(--spacing) * 28); } .font-mono { font-family: var(--font-mono); } .text-xs { font-size: var(--text-xs); line-height: var(--tw-leading, var(--text-xs--line-height)); } .text-\[13px\] { font-size: 13px; } .text-\[34px\] { font-size: 34px; } .text-\[68px\] { font-size: 68px; } .leading-\[0\.95\] { --tw-leading: 0.95; line-height: 0.95; } .leading-\[1\.34\] { --tw-leading: 1.34; line-height: 1.34; } .font-black { --tw-font-weight: var(--font-weight-black); font-weight: var(--font-weight-black); } .font-bold { --tw-font-weight: var(--font-weight-bold); font-weight: var(--font-weight-bold); } .font-light { --tw-font-weight: var(--font-weight-light); font-weight: var(--font-weight-light); } .font-semibold { --tw-font-weight: var(--font-weight-semibold); font-weight: var(--font-weight-semibold); } .tracking-\[-0\.03em\] { --tw-tracking: -0.03em; letter-spacing: -0.03em; } .tracking-\[0\.25em\] { --tw-tracking: 0.25em; letter-spacing: 0.25em; } .tracking-widest { --tw-tracking: var(--tracking-widest); letter-spacing: var(--tracking-widest); } .text-\[\#0D2438\] { color: #0D2438; } .text-\[\#5EC2E7\] { color: #5EC2E7; } .text-slate-100 { color: var(--color-slate-100); } .text-white { color: var(--color-white); } .uppercase { text-transform: uppercase; } @property --tw-border-style { syntax: "*"; inherits: false; initial-value: solid; } @property --tw-leading { syntax: "*"; inherits: false; } @property --tw-font-weight { syntax: "*"; inherits: false; } @property --tw-tracking { syntax: "*"; inherits: false; } @layer properties { @supports ((-webkit-hyphens: none) and (not (margin-trim: inline))) or ((-moz-orient: inline) and (not (color:rgb(from red r g b)))) { *, ::before, ::after, ::backdrop { --tw-border-style: solid; --tw-leading: initial; --tw-font-weight: initial; --tw-tracking: initial; } } } 3d:T92b,

FRAMEWORK 01

BEST FOR: TIPS AND MISTAKES

THE LISTICLE

A number up front, one item per slide

Open with the count, give each slide one tip, mistake or tool, then sum up. The number tells readers exactly what they'll get. Hook: “7 onboarding mistakes consultants keep repeating.”

3e:T78f,

FILTER AUDIT

SPECIMEN REF: 02-AUDIENCE

AUDIENCE RELEVANCE

Did you reach decision-makers or just traffic?

Review your targeting precision before asking for media dollars. High impressions and cheap clicks mean nothing if senior buyers never engaged. Ensure your audience parameters filter for genuine purchasing intent, not passive volume.

3f:T930,

Detailed natural tactile specimen over warm chromatic field

BEFORE // AFTER

FRAMEWORK 02 // THE BEFORE/AFTER

Show what most people do, then the better way

Name the common approach, show why it fails, then show the alternative with an example. Readers check which side they're on. Hook: “Bad client reports vs useful client reports.”

40:T1ed2,/*! tailwindcss v4.1.17 | MIT License | https://tailwindcss.com */ @layer properties; *, ::after, ::before, ::backdrop, ::file-selector-button { box-sizing: border-box; margin: 0; padding: 0; border: 0 solid; } html, :host { line-height: 1.5; -webkit-text-size-adjust: 100%; tab-size: 4; font-family: var(--default-font-family, ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'); font-feature-settings: var(--default-font-feature-settings, normal); font-variation-settings: var(--default-font-variation-settings, normal); -webkit-tap-highlight-color: transparent; } hr { height: 0; color: inherit; border-top-width: 1px; } abbr:where([title]) { -webkit-text-decoration: underline dotted; text-decoration: underline dotted; } h1, h2, h3, h4, h5, h6 { font-size: inherit; font-weight: inherit; } a { color: inherit; -webkit-text-decoration: inherit; text-decoration: inherit; } b, strong { font-weight: bolder; } code, kbd, samp, pre { font-family: var(--default-mono-font-family, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace); font-feature-settings: var(--default-mono-font-feature-settings, normal); font-variation-settings: var(--default-mono-font-variation-settings, normal); font-size: 1em; } small { font-size: 80%; } sub, sup { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } sub { bottom: -0.25em; } sup { top: -0.5em; } table { text-indent: 0; border-color: inherit; border-collapse: collapse; } :-moz-focusring { outline: auto; } progress { vertical-align: baseline; } summary { display: list-item; } ol, ul, menu { list-style: none; } img, svg, video, canvas, audio, iframe, embed, object { display: block; vertical-align: middle; } img, video { max-width: 100%; height: auto; } button, input, select, optgroup, textarea, ::file-selector-button { font: inherit; font-feature-settings: inherit; font-variation-settings: inherit; letter-spacing: inherit; color: inherit; border-radius: 0; background-color: transparent; opacity: 1; } :where(select:is([multiple], [size])) optgroup { font-weight: bolder; } :where(select:is([multiple], [size])) optgroup option { padding-inline-start: 20px; } ::file-selector-button { margin-inline-end: 4px; } ::placeholder { opacity: 1; } @supports (not (-webkit-appearance: -apple-pay-button)) or (contain-intrinsic-size: 1px) { ::placeholder { color: currentcolor; @supports (color: color-mix(in lab, red, red)) { color: color-mix(in oklab, currentcolor 50%, transparent); } } } textarea { resize: vertical; } ::-webkit-search-decoration { -webkit-appearance: none; } ::-webkit-date-and-time-value { min-height: 1lh; text-align: inherit; } ::-webkit-datetime-edit { display: inline-flex; } ::-webkit-datetime-edit-fields-wrapper { padding: 0; } ::-webkit-datetime-edit, ::-webkit-datetime-edit-year-field, ::-webkit-datetime-edit-month-field, ::-webkit-datetime-edit-day-field, ::-webkit-datetime-edit-hour-field, ::-webkit-datetime-edit-minute-field, ::-webkit-datetime-edit-second-field, ::-webkit-datetime-edit-millisecond-field, ::-webkit-datetime-edit-meridiem-field { padding-block: 0; } ::-webkit-calendar-picker-indicator { line-height: 1; } :-moz-ui-invalid { box-shadow: none; } button, input:where([type='button'], [type='reset'], [type='submit']), ::file-selector-button { appearance: button; } ::-webkit-inner-spin-button, ::-webkit-outer-spin-button { height: auto; } [hidden]:where(:not([hidden='until-found'])) { display: none !important; } :root, :host { --font-sans: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; --font-mono: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace; --color-slate-100: oklch(96.8% 0.007 247.896); --color-white: #fff; --spacing: 0.25rem; --text-xs: 0.75rem; --text-xs--line-height: calc(1 / 0.75); --font-weight-light: 300; --font-weight-bold: 700; --font-weight-black: 900; --tracking-widest: 0.1em; --radius-sm: 0.25rem; --radius-2xl: 1rem; --default-font-family: var(--font-sans); --default-mono-font-family: var(--font-mono); } .absolute { position: absolute; } .relative { position: relative; } .right-20 { right: calc(var(--spacing) * 20); } .bottom-8 { bottom: calc(var(--spacing) * 8); } .z-10 { z-index: 10; } .flex { display: flex; } .h-\[420px\] { height: 420px; } .h-\[460px\] { height: 460px; } .h-\[580px\] { height: 580px; } .h-\[620px\] { height: 620px; } .h-\[820px\] { height: 820px; } .h-\[1350px\] { height: 1350px; } .h-full { height: 100%; } .w-\[420px\] { width: 420px; } .w-\[460px\] { width: 460px; } .w-\[620px\] { width: 620px; } .w-\[820px\] { width: 820px; } .w-\[1080px\] { width: 1080px; } .w-full { width: 100%; } .flex-1 { flex: 1; } .flex-col { flex-direction: column; } .items-center { align-items: center; } .justify-between { justify-content: space-between; } .justify-center { justify-content: center; } .gap-5 { gap: calc(var(--spacing) * 5); } .overflow-hidden { overflow: hidden; } .rounded-2xl { border-radius: var(--radius-2xl); } .rounded-full { border-radius: calc(infinity * 1px); } .rounded-sm { border-radius: var(--radius-sm); } .border { border-style: var(--tw-border-style); border-width: 1px; } .border-2 { border-style: var(--tw-border-style); border-width: 2px; } .border-\[\#C4726E\] { border-color: #C4726E; } .bg-\[\#0D2438\] { background-color: #0D2438; } .bg-\[\#E48E8A\] { background-color: #E48E8A; } .object-cover { object-fit: cover; } .px-4 { padding-inline: calc(var(--spacing) * 4); } .px-20 { padding-inline: calc(var(--spacing) * 20); } .py-1\.5 { padding-block: calc(var(--spacing) * 1.5); } .pt-14 { padding-top: calc(var(--spacing) * 14); } .pb-24 { padding-bottom: calc(var(--spacing) * 24); } .font-mono { font-family: var(--font-mono); } .text-xs { font-size: var(--text-xs); line-height: var(--tw-leading, var(--text-xs--line-height)); } .text-\[34px\] { font-size: 34px; } .text-\[70px\] { font-size: 70px; } .leading-\[0\.96\] { --tw-leading: 0.96; line-height: 0.96; } .leading-\[1\.32\] { --tw-leading: 1.32; line-height: 1.32; } .font-black { --tw-font-weight: var(--font-weight-black); font-weight: var(--font-weight-black); } .font-bold { --tw-font-weight: var(--font-weight-bold); font-weight: var(--font-weight-bold); } .font-light { --tw-font-weight: var(--font-weight-light); font-weight: var(--font-weight-light); } .tracking-\[-0\.03em\] { --tw-tracking: -0.03em; letter-spacing: -0.03em; } .tracking-\[0\.25em\] { --tw-tracking: 0.25em; letter-spacing: 0.25em; } .tracking-widest { --tw-tracking: var(--tracking-widest); letter-spacing: var(--tracking-widest); } .text-\[\#E4A19B\] { color: #E4A19B; } .text-slate-100 { color: var(--color-slate-100); } .text-white { color: var(--color-white); } .uppercase { text-transform: uppercase; } .opacity-70 { opacity: 70%; } .opacity-80 { opacity: 80%; } @property --tw-border-style { syntax: "*"; inherits: false; initial-value: solid; } @property --tw-leading { syntax: "*"; inherits: false; } @property --tw-font-weight { syntax: "*"; inherits: false; } @property --tw-tracking { syntax: "*"; inherits: false; } @layer properties { @supports ((-webkit-hyphens: none) and (not (margin-trim: inline))) or ((-moz-orient: inline) and (not (color:rgb(from red r g b)))) { *, ::before, ::after, ::backdrop { --tw-border-style: solid; --tw-leading: initial; --tw-font-weight: initial; --tw-tracking: initial; } } } 41:T930,

BEFORE // AFTER

FRAMEWORK 02 // THE BEFORE/AFTER

Show what most people do, then the better way

Name the common approach, show why it fails, then show the alternative with an example. Readers check which side they're on. Hook: “Bad client reports vs useful client reports.”

42:T802,

CORE POSITIONING TEST

MESSAGE RESONANCE // VALUE AUDIT

More budget cannot fix an unclear value proposition

If buyers landed on your page and left immediately, the issue is message resonance, not reach. Pressure-test whether your copy directly addresses a painful business problem or simply recites generic product capabilities.

43:T7cf,

FRAMEWORK 03 // STEP-BY-STEPPHASE 03

Turn a process into a path

Promise a result, give one step per slide, flag the common mistake and end with a checklist. Each step depends on the last. Hook: “How to prepare for a client kickoff in 30 minutes.”

44:T1d14,/*! tailwindcss v4.1.17 | MIT License | https://tailwindcss.com */ @layer properties; *, ::after, ::before, ::backdrop, ::file-selector-button { box-sizing: border-box; margin: 0; padding: 0; border: 0 solid; } html, :host { line-height: 1.5; -webkit-text-size-adjust: 100%; tab-size: 4; font-family: var(--default-font-family, ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'); font-feature-settings: var(--default-font-feature-settings, normal); font-variation-settings: var(--default-font-variation-settings, normal); -webkit-tap-highlight-color: transparent; } hr { height: 0; color: inherit; border-top-width: 1px; } abbr:where([title]) { -webkit-text-decoration: underline dotted; text-decoration: underline dotted; } h1, h2, h3, h4, h5, h6 { font-size: inherit; font-weight: inherit; } a { color: inherit; -webkit-text-decoration: inherit; text-decoration: inherit; } b, strong { font-weight: bolder; } code, kbd, samp, pre { font-family: var(--default-mono-font-family, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace); font-feature-settings: var(--default-mono-font-feature-settings, normal); font-variation-settings: var(--default-mono-font-variation-settings, normal); font-size: 1em; } small { font-size: 80%; } sub, sup { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } sub { bottom: -0.25em; } sup { top: -0.5em; } table { text-indent: 0; border-color: inherit; border-collapse: collapse; } :-moz-focusring { outline: auto; } progress { vertical-align: baseline; } summary { display: list-item; } ol, ul, menu { list-style: none; } img, svg, video, canvas, audio, iframe, embed, object { display: block; vertical-align: middle; } img, video { max-width: 100%; height: auto; } button, input, select, optgroup, textarea, ::file-selector-button { font: inherit; font-feature-settings: inherit; font-variation-settings: inherit; letter-spacing: inherit; color: inherit; border-radius: 0; background-color: transparent; opacity: 1; } :where(select:is([multiple], [size])) optgroup { font-weight: bolder; } :where(select:is([multiple], [size])) optgroup option { padding-inline-start: 20px; } ::file-selector-button { margin-inline-end: 4px; } ::placeholder { opacity: 1; } @supports (not (-webkit-appearance: -apple-pay-button)) or (contain-intrinsic-size: 1px) { ::placeholder { color: currentcolor; @supports (color: color-mix(in lab, red, red)) { color: color-mix(in oklab, currentcolor 50%, transparent); } } } textarea { resize: vertical; } ::-webkit-search-decoration { -webkit-appearance: none; } ::-webkit-date-and-time-value { min-height: 1lh; text-align: inherit; } ::-webkit-datetime-edit { display: inline-flex; } ::-webkit-datetime-edit-fields-wrapper { padding: 0; } ::-webkit-datetime-edit, ::-webkit-datetime-edit-year-field, ::-webkit-datetime-edit-month-field, ::-webkit-datetime-edit-day-field, ::-webkit-datetime-edit-hour-field, ::-webkit-datetime-edit-minute-field, ::-webkit-datetime-edit-second-field, ::-webkit-datetime-edit-millisecond-field, ::-webkit-datetime-edit-meridiem-field { padding-block: 0; } ::-webkit-calendar-picker-indicator { line-height: 1; } :-moz-ui-invalid { box-shadow: none; } button, input:where([type='button'], [type='reset'], [type='submit']), ::file-selector-button { appearance: button; } ::-webkit-inner-spin-button, ::-webkit-outer-spin-button { height: auto; } [hidden]:where(:not([hidden='until-found'])) { display: none !important; } :root, :host { --font-sans: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; --font-mono: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace; --color-slate-100: oklch(96.8% 0.007 247.896); --color-slate-700: oklch(37.2% 0.044 257.287); --color-white: #fff; --spacing: 0.25rem; --text-xs: 0.75rem; --text-xs--line-height: calc(1 / 0.75); --font-weight-light: 300; --font-weight-black: 900; --tracking-widest: 0.1em; --radius-sm: 0.25rem; --radius-xl: 0.75rem; --radius-2xl: 1rem; --default-font-family: var(--font-sans); --default-mono-font-family: var(--font-mono); } .relative { position: relative; } .my-auto { margin-block: auto; } .flex { display: flex; } .h-\[400px\] { height: 400px; } .h-\[1350px\] { height: 1350px; } .h-full { height: 100%; } .w-\[1080px\] { width: 1080px; } .w-full { width: 100%; } .flex-col { flex-direction: column; } .items-center { align-items: center; } .justify-between { justify-content: space-between; } .justify-center { justify-content: center; } .gap-8 { gap: calc(var(--spacing) * 8); } .overflow-hidden { overflow: hidden; } .rounded-2xl { border-radius: var(--radius-2xl); } .rounded-sm { border-radius: var(--radius-sm); } .rounded-xl { border-radius: var(--radius-xl); } .border { border-style: var(--tw-border-style); border-width: 1px; } .border-b { border-bottom-style: var(--tw-border-style); border-bottom-width: 1px; } .border-\[\#99B924\] { border-color: #99B924; } .border-slate-700 { border-color: var(--color-slate-700); } .bg-\[\#0D2438\] { background-color: #0D2438; } .bg-\[\#B8DB31\] { background-color: #B8DB31; } .object-cover { object-fit: cover; } .p-3 { padding: calc(var(--spacing) * 3); } .p-20 { padding: calc(var(--spacing) * 20); } .px-3 { padding-inline: calc(var(--spacing) * 3); } .py-1 { padding-block: calc(var(--spacing) * 1); } .pb-8 { padding-bottom: calc(var(--spacing) * 8); } .font-mono { font-family: var(--font-mono); } .text-xs { font-size: var(--text-xs); line-height: var(--tw-leading, var(--text-xs--line-height)); } .text-\[34px\] { font-size: 34px; } .text-\[76px\] { font-size: 76px; } .leading-\[0\.94\] { --tw-leading: 0.94; line-height: 0.94; } .leading-\[1\.32\] { --tw-leading: 1.32; line-height: 1.32; } .font-black { --tw-font-weight: var(--font-weight-black); font-weight: var(--font-weight-black); } .font-light { --tw-font-weight: var(--font-weight-light); font-weight: var(--font-weight-light); } .tracking-\[-0\.03em\] { --tw-tracking: -0.03em; letter-spacing: -0.03em; } .tracking-\[0\.25em\] { --tw-tracking: 0.25em; letter-spacing: 0.25em; } .tracking-widest { --tw-tracking: var(--tracking-widest); letter-spacing: var(--tracking-widest); } .text-\[\#0D2438\] { color: #0D2438; } .text-\[\#CBE63C\] { color: #CBE63C; } .text-slate-100 { color: var(--color-slate-100); } .text-white { color: var(--color-white); } .uppercase { text-transform: uppercase; } @property --tw-border-style { syntax: "*"; inherits: false; initial-value: solid; } @property --tw-leading { syntax: "*"; inherits: false; } @property --tw-font-weight { syntax: "*"; inherits: false; } @property --tw-tracking { syntax: "*"; inherits: false; } @layer properties { @supports ((-webkit-hyphens: none) and (not (margin-trim: inline))) or ((-moz-orient: inline) and (not (color:rgb(from red r g b)))) { *, ::before, ::after, ::backdrop { --tw-border-style: solid; --tw-leading: initial; --tw-font-weight: initial; --tw-tracking: initial; } } } 45:T7cf,

FRAMEWORK 03 // STEP-BY-STEPPHASE 03

Turn a process into a path

Promise a result, give one step per slide, flag the common mistake and end with a checklist. Each step depends on the last. Hook: “How to prepare for a client kickoff in 30 minutes.”

46:T671,

PIPELINE CONTINUITY CHECKPHASE 03

Inspect the downstream sales handoff

A marketing campaign often looks broken because inbound interest stalls after the click. Check lead response times, nurturing sequences, and sales qualification before assuming the top of the funnel failed.

47:T907,

Controlled laboratory specimen and structure

MYTH // REALITY

FRAMEWORK 04 // MYTH BUSTER

Correct a belief your readers still hold

Name the misconception, pair each myth with the reality, then say what to do instead. Readers swipe to see if they believe it. Hook: “5 carousel myths that make your posts worse.”

48:T1ecc,/*! tailwindcss v4.1.17 | MIT License | https://tailwindcss.com */ @layer properties; *, ::after, ::before, ::backdrop, ::file-selector-button { box-sizing: border-box; margin: 0; padding: 0; border: 0 solid; } html, :host { line-height: 1.5; -webkit-text-size-adjust: 100%; tab-size: 4; font-family: var(--default-font-family, ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'); font-feature-settings: var(--default-font-feature-settings, normal); font-variation-settings: var(--default-font-variation-settings, normal); -webkit-tap-highlight-color: transparent; } hr { height: 0; color: inherit; border-top-width: 1px; } abbr:where([title]) { -webkit-text-decoration: underline dotted; text-decoration: underline dotted; } h1, h2, h3, h4, h5, h6 { font-size: inherit; font-weight: inherit; } a { color: inherit; -webkit-text-decoration: inherit; text-decoration: inherit; } b, strong { font-weight: bolder; } code, kbd, samp, pre { font-family: var(--default-mono-font-family, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace); font-feature-settings: var(--default-mono-font-feature-settings, normal); font-variation-settings: var(--default-mono-font-variation-settings, normal); font-size: 1em; } small { font-size: 80%; } sub, sup { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } sub { bottom: -0.25em; } sup { top: -0.5em; } table { text-indent: 0; border-color: inherit; border-collapse: collapse; } :-moz-focusring { outline: auto; } progress { vertical-align: baseline; } summary { display: list-item; } ol, ul, menu { list-style: none; } img, svg, video, canvas, audio, iframe, embed, object { display: block; vertical-align: middle; } img, video { max-width: 100%; height: auto; } button, input, select, optgroup, textarea, ::file-selector-button { font: inherit; font-feature-settings: inherit; font-variation-settings: inherit; letter-spacing: inherit; color: inherit; border-radius: 0; background-color: transparent; opacity: 1; } :where(select:is([multiple], [size])) optgroup { font-weight: bolder; } :where(select:is([multiple], [size])) optgroup option { padding-inline-start: 20px; } ::file-selector-button { margin-inline-end: 4px; } ::placeholder { opacity: 1; } @supports (not (-webkit-appearance: -apple-pay-button)) or (contain-intrinsic-size: 1px) { ::placeholder { color: currentcolor; @supports (color: color-mix(in lab, red, red)) { color: color-mix(in oklab, currentcolor 50%, transparent); } } } textarea { resize: vertical; } ::-webkit-search-decoration { -webkit-appearance: none; } ::-webkit-date-and-time-value { min-height: 1lh; text-align: inherit; } ::-webkit-datetime-edit { display: inline-flex; } ::-webkit-datetime-edit-fields-wrapper { padding: 0; } ::-webkit-datetime-edit, ::-webkit-datetime-edit-year-field, ::-webkit-datetime-edit-month-field, ::-webkit-datetime-edit-day-field, ::-webkit-datetime-edit-hour-field, ::-webkit-datetime-edit-minute-field, ::-webkit-datetime-edit-second-field, ::-webkit-datetime-edit-millisecond-field, ::-webkit-datetime-edit-meridiem-field { padding-block: 0; } ::-webkit-calendar-picker-indicator { line-height: 1; } :-moz-ui-invalid { box-shadow: none; } button, input:where([type='button'], [type='reset'], [type='submit']), ::file-selector-button { appearance: button; } ::-webkit-inner-spin-button, ::-webkit-outer-spin-button { height: auto; } [hidden]:where(:not([hidden='until-found'])) { display: none !important; } :root, :host { --font-sans: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; --font-mono: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace; --color-slate-100: oklch(96.8% 0.007 247.896); --color-white: #fff; --spacing: 0.25rem; --text-xs: 0.75rem; --text-xs--line-height: calc(1 / 0.75); --font-weight-light: 300; --font-weight-bold: 700; --font-weight-black: 900; --tracking-widest: 0.1em; --radius-sm: 0.25rem; --radius-2xl: 1rem; --default-font-family: var(--font-sans); --default-mono-font-family: var(--font-mono); } .absolute { position: absolute; } .relative { position: relative; } .top-10 { top: calc(var(--spacing) * 10); } .left-20 { left: calc(var(--spacing) * 20); } .z-10 { z-index: 10; } .flex { display: flex; } .h-\[400px\] { height: 400px; } .h-\[460px\] { height: 460px; } .h-\[580px\] { height: 580px; } .h-\[600px\] { height: 600px; } .h-\[800px\] { height: 800px; } .h-\[1350px\] { height: 1350px; } .h-full { height: 100%; } .w-\[400px\] { width: 400px; } .w-\[460px\] { width: 460px; } .w-\[600px\] { width: 600px; } .w-\[800px\] { width: 800px; } .w-\[1080px\] { width: 1080px; } .w-full { width: 100%; } .flex-1 { flex: 1; } .flex-col { flex-direction: column; } .items-center { align-items: center; } .justify-between { justify-content: space-between; } .justify-center { justify-content: center; } .gap-5 { gap: calc(var(--spacing) * 5); } .overflow-hidden { overflow: hidden; } .rounded-2xl { border-radius: var(--radius-2xl); } .rounded-full { border-radius: calc(infinity * 1px); } .rounded-sm { border-radius: var(--radius-sm); } .border { border-style: var(--tw-border-style); border-width: 1px; } .border-2 { border-style: var(--tw-border-style); border-width: 2px; } .border-\[\#3B8BB4\] { border-color: #3B8BB4; } .bg-\[\#0D2438\] { background-color: #0D2438; } .bg-\[\#4CAAD8\] { background-color: #4CAAD8; } .object-cover { object-fit: cover; } .px-4 { padding-inline: calc(var(--spacing) * 4); } .px-20 { padding-inline: calc(var(--spacing) * 20); } .py-1\.5 { padding-block: calc(var(--spacing) * 1.5); } .pt-14 { padding-top: calc(var(--spacing) * 14); } .pb-24 { padding-bottom: calc(var(--spacing) * 24); } .font-mono { font-family: var(--font-mono); } .text-xs { font-size: var(--text-xs); line-height: var(--tw-leading, var(--text-xs--line-height)); } .text-\[34px\] { font-size: 34px; } .text-\[70px\] { font-size: 70px; } .leading-\[0\.95\] { --tw-leading: 0.95; line-height: 0.95; } .leading-\[1\.32\] { --tw-leading: 1.32; line-height: 1.32; } .font-black { --tw-font-weight: var(--font-weight-black); font-weight: var(--font-weight-black); } .font-bold { --tw-font-weight: var(--font-weight-bold); font-weight: var(--font-weight-bold); } .font-light { --tw-font-weight: var(--font-weight-light); font-weight: var(--font-weight-light); } .tracking-\[-0\.03em\] { --tw-tracking: -0.03em; letter-spacing: -0.03em; } .tracking-\[0\.25em\] { --tw-tracking: 0.25em; letter-spacing: 0.25em; } .tracking-widest { --tw-tracking: var(--tracking-widest); letter-spacing: var(--tracking-widest); } .text-\[\#5EC2E7\] { color: #5EC2E7; } .text-slate-100 { color: var(--color-slate-100); } .text-white { color: var(--color-white); } .uppercase { text-transform: uppercase; } .opacity-75 { opacity: 75%; } .opacity-80 { opacity: 80%; } @property --tw-border-style { syntax: "*"; inherits: false; initial-value: solid; } @property --tw-leading { syntax: "*"; inherits: false; } @property --tw-font-weight { syntax: "*"; inherits: false; } @property --tw-tracking { syntax: "*"; inherits: false; } @layer properties { @supports ((-webkit-hyphens: none) and (not (margin-trim: inline))) or ((-moz-orient: inline) and (not (color:rgb(from red r g b)))) { *, ::before, ::after, ::backdrop { --tw-border-style: solid; --tw-leading: initial; --tw-font-weight: initial; --tw-tracking: initial; } } } 49:T907,

MYTH // REALITY

FRAMEWORK 04 // MYTH BUSTER

Correct a belief your readers still hold

Name the misconception, pair each myth with the reality, then say what to do instead. Readers swipe to see if they believe it. Hook: “5 carousel myths that make your posts worse.”

4a:T7c7,

EXECUTIVE BRIEFING

GOVERNANCE & ACCOUNTABILITY

Bring leadership a diagnosis, not an excuse

Executives hesitate to fund vague requests. Show them precisely what broke, how you isolated the variable, and the controlled test you ran to validate the fix before asking for expansion capital.

4b:T7e4,

FRAMEWORK 05THE STORY ARC

Set up the tension, then turn it into a lesson

Grounded geological specimen symbolizing solid operational foundation

Context, what went wrong, what changed, then the lesson and one takeaway. Stories make people care before you teach. Save this: pick the framework before you write slide one.

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FRAMEWORK 05THE STORY ARC

Set up the tension, then turn it into a lesson

Context, what went wrong, what changed, then the lesson and one takeaway. Stories make people care before you teach. Save this: pick the framework before you write slide one.

4e:T6aa,

SUMMARY PROTOCOLEXPANSION READY

Earn the right to scale by fixing the foundation

Budget follows clarity. When you present an underperforming campaign as an operational audit that refined your targeting and messaging, leadership will see your next budget request as an investment rather than a gamble.

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