LinkedIn Carousel Templates for Case Studies

A case study carousel works when each slide answers the next question a reader would ask: what changed, for whom, what made it hard, what you decided and what happened. Pick the template that matches your story:

• A clear before and after: use Before and after.
• One call made the difference: use Decision breakdown.
• The work happened in stages: use Timeline.
• The results are confidential: use Lessons learned.
• Something went wrong first: use Mistakes and fixes.
• A straightforward client win: use Problem, solution, result.

The structure behind every template

Most case studies need six to eight slides: the result in one line, the context, what made it hard, the decision, the result in detail, and the lesson with a next step. Each template below changes the order or the emphasis, not the idea.

Here's that structure as a carousel, made in SlideDrift. Each page answers one question, so readers always know why to swipe.

Six case study carousel templates

1. Problem, solution, result

Best for a simple client win with a clear outcome.

1. How we helped [type of company] fix [problem]
2. The situation
3. The problem
4. Why the obvious fix didn't work
5. What we did instead
6. How we rolled it out
7. The result
8. What others can take from it

2. Before and after

Best for redesigns, process changes, onboarding and content systems. Readers get the change at a glance.

1. Before and after: [the process you fixed]
2. How it worked before
3. What that was costing
4. The turning point
5. How it works now
6. What changed to get there
7. The result
8. A checklist readers can reuse

3. Decision breakdown

Best when the interesting part is the judgment behind the work. It shows how you think, which is what builds trust.

1. The decision that changed this project
2. The context
3. The options we considered
4. Why option A wouldn't work
5. Why option B did
6. The trade-off we accepted
7. The result
8. The rule we use now

4. Timeline

Best for launches, implementations and campaigns with clear stages.

1. What we set out to do
2. Week 1: diagnosis
3. Week 2: the first change
4. Week 3: testing
5. Week 4: rollout
6. The result
7. What we learned
8. What we'd do differently

5. Lessons learned

Best when the numbers are sensitive or not the point. It suits regulated and confidential work, because the lessons travel without the details.

1. 5 lessons from [type of project]
2. Lesson 1
3. Lesson 2
4. Lesson 3
5. Lesson 4
6. Lesson 5
7. The one to start with
8. A next step for the reader

6. Mistakes and fixes

Best for turning a difficult project into something useful. Teach with it; don't blame the client.

1. What went wrong on [type of project]
2. Mistake 1
3. Mistake 2
4. Mistake 3
5. The fix
6. The new process
7. What changed
8. A checklist to avoid it

If you only use one, use the structure from the carousel above. The difference between a case study that brags and one that builds authority is slide 4: what made it hard. For the first and last slides, see the hook examples and CTA examples.

Client-safe checklist

Check these before you post:

• The client is named only with their permission.
• Identifying details are removed where needed.
• Screenshots are approved.
• Every number is accurate and cleared for sharing.
• The carousel teaches something; it isn't only a pitch.
• The client knows where and when it will be published.
• Nothing private or sensitive is visible, including in screenshots.

Common mistakes

• Leading with the result and skipping the problem. Without the problem, the result has no weight.
• Vague claims. "Massive growth" means nothing. Use the numbers you're allowed to share, or leave numbers out.
• Hiding the decision. Readers want to know what you chose and why, not just that it worked.
• Too many screenshots. One clear screenshot per slide, at most.
• A hard sell on the last slide. Teach first. A case study that helps the reader is already your best pitch.

Make it in SlideDrift

Start from the case study you've already written, or from approved notes. Paste the text or a link into SlideDrift and say which template to follow:

Turn this into an 8-slide LinkedIn case study carousel.
Structure: context, problem, constraint, decision, result, lesson.
Keep the client anonymous. Make the lesson useful for other agencies.

On paid plans you can start from the PDF instead of pasting text. SlideDrift drafts the slides; you edit them, check them against the client-safe list, then export a PDF for LinkedIn.

To pick a look first, browse the templates. Editorial, high-contrast designs suit case studies because the words carry the story:

Turn your case study into a carousel

Paste your write-up or a link, name the structure, and edit the draft before you export.

Brief for this carousel

Make a 6-slide LinkedIn carousel that shows how to structure a case study. One question per slide: what changed and for whom, what made it hard, the one decision that made the difference, the result with only approved numbers, and the lesson with one next step.

CopyRecreate

Free to start. Opens SlideDrift with this brief filled in.Or start from your own notes

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