How to Use Brand Kits for LinkedIn Carousels

To use a Brand Kit for LinkedIn carousels, save your logo, colors, fonts and writing style once, then pick the kit before you generate a carousel or apply it to one you're editing. In SlideDrift, the kit restyles the template in your colors and fonts and adds your name, website or tagline wherever the design has a place for them, so each new carousel starts in your brand. You still check every slide before you export.

1. Set up the kit on the Brand Kits page, from your website or by hand.
2. Check that it reads: your text and brand colors on your slide backgrounds, and your logo on light and dark slides.
3. Apply it: pick it on Home before you press Generate, or apply it later from the editor's Brand panel.
4. Test it on one carousel, fix the kit where it falls short, then reuse it.

What a Brand Kit holds

The panel where you make or edit a kit has five parts:

Start with the three main colors and the two fonts, since they appear on every slide. To set the supporting colors yourself, open More colour options for Secondary brand colour, Accent colour, Alternate slide background and Secondary text. Use automatic colours hands them back to SlideDrift. The Brand Kit guide describes every field.

Set up a kit from your website or by hand

Open Brand Kits under Library and choose New brand kit. The form opens in a panel on the right, and the page previews your kit on three gallery templates as you fill it in. New brand kit in the brand menu on Home and in the editor's Brand panel opens the same panel.

Custom Brand Kits come with paid plans: one on Starter, five on Pro and 25 on Agency. Free accounts can use the preset styles in the brand menu.

Start from your website

Under Start from your website, paste your site's address and choose Import. SlideDrift looks for your logo, colors and fonts, which usually takes under a minute:

• Logo: it keeps your logo even when the site draws it in the page instead of linking an image file, and adds it to your kit as a PNG. It also saves its own copy of a logo the site links to, so your kit keeps it if the site changes its files.
• Colors: when a site's main color is a pale gray, the import uses the color of the site's main button instead, so a black-and-white brand gets its black.
• Fonts: it picks fonts from SlideDrift's list to match the site's, and starts you on Inter where it can't find one.

Where the site doesn't give a detail, the import fills in a suggested value and asks you to check your logo, colors and fonts before saving. LinkedIn pages can't be imported, so paste your own website. Because an import fills in a new kit, your plan needs room for one more.

Or set it up yourself

Skip the import and fill in the form. The preview changes as you type. When it looks right, choose Save brand kit. You can edit a kit at any time from its menu on the Brand Kits page, then apply it again to the carousel you're working on.

Make sure every slide stays readable

A brand color that works on a website can be hard to read as small text on a slide. The panel checks this for you: if your Text colour, or small words in your Brand colour, would be hard to read on your slide backgrounds, it says so. The bar it uses is a 4.5:1 contrast ratio, the minimum the WCAG contrast guideline sets for normal-size text.

You don't have to give up a pale brand color. On the slides, any word that would be hard to read on its background switches to a readable color: your kit's text or background color, or else near-black or white. Check the preview to see whether enough of your color is left. For type size and the other readability checks, see how to make LinkedIn carousels more accessible.

Your logo on light and dark slides

A kit holds one logo, and a carousel often mixes light and dark slides. You don't need a second version: when your logo would disappear on a slide, SlideDrift shows it in plain white on a dark slide or near-black on a light one, the way brands use a one-color version of their logo. This works in headers and footers, logo blocks and the logo spots in Remix designs, in the editor and in your exports. A logo that reads on both, or that sits on its own background, always appears as designed. Header and footer words, such as your handle, website or the slide number, stay visible the same way.

Upload a PNG with a transparent background if you have one, since a logo on a solid box always keeps its box. If you added your logo before October 5, 2026, save the kit again to turn this on, and upload the logo again if it still doesn't switch.

Apply the kit to a carousel

A template sets the structure, and the kit supplies your colors, fonts and details, so choose the template first. How to choose the right LinkedIn carousel template helps with that part.

Before you generate

On Home, the brand menu shows the kit Generate will use. Your default kit is marked Default and is used unless you pick another, and No brand kit keeps the template's own colors. On the Brand Kits page, Create with this kit opens Home with that kit picked. Carousels an AI assistant makes for you through an AI connection use the kit it chooses, or your default kit.

In the editor

Open the Brand panel and choose a kit under My brand kits to apply it to the whole carousel. To bring back the design's own colors and fonts, choose Template at the top of the panel, or use Undo.

Include brand details is on by default. It fills only the template slots marked for a brand name, website, social handle, tagline, logo or profile image, and leaves your other text and images alone. Turn it off to put the template's original details back.

What changes on Standard templates and Remix designs

Standard templates, including the starter design Home uses when you don't pick a template, take the kit's colors and fonts. Slide backgrounds alternate between your Slide background and Alternate slide background, headings and body text use your fonts, and any word that would be hard to read switches to a readable color. Photo backgrounds stay, and words on photos keep their own colors.

Remix designs are restyled as a whole. Every color in the design has a job, such as the page, a card, a panel, text or an accent, and takes the kit's color for that job, and the design takes your fonts too. Text stays readable on its new background, and the layout keeps its own margins and spacing.

The words follow the kit too

The kit's writing style and guidance shape the words in carousels you generate, in carousels the Remix designer writes, and in the posts For you writes, which use your default kit. For you posts leave out your website and handle, since they carry no links.

Write the guidance the way you'd brief a colleague, about wording rather than topics. Something like this fits in Writing guidance:

Use short sentences and plain words. Explain any term a client might not know. No hype, no emojis, no exclamation marks. Speak to the reader as "you".

Worked example: one kit, tested on a carousel

To make a test carousel like theirs, pick your kit in the brand menu on Home and paste a brief like this into the create box. It asks for several kinds of slide, so you can see the kit on each:

Turn the notes below into a LinkedIn carousel for [audience] about [topic].
Include a cover headline, a slide with a short list, a slide with one key number from the notes, a slide with a short quote, and a last slide that asks readers to save the post.
Use only facts from the notes.

[Paste your notes here]

The number of slides comes from Preferences, not from the brief. SlideDrift drafts the slides in your kit; check them against the list above and edit what needs it.

Make a carousel with your Brand Kit

Pick your kit in the brand menu, add your notes, a link or an idea, and press Generate. SlideDrift drafts the slides in your colors and fonts, and you check and edit them before you export the PDF.

Your notes, post or link

Create carousel

Free to start. Opens SlideDrift with your text filled in.

Keep several brands apart

Each kit is separate, so one account can hold a personal brand and a company brand, or a kit for each client, up to your plan's limit.

• Name each kit for its job, such as "Client name – LinkedIn". The Name identifies the kit; the Display name is the name readers see on slides.
• Set a default with Set default in the kit's menu, so new carousels use your main brand unless you pick another.
• Start from the right kit with Create with this kit on the Brand Kits page.
• Duplicate a kit for a close variation, such as a dark version, instead of rebuilding it. The copy counts toward your plan's limit.
• Delete kits you no longer use. Carousels that already use a deleted kit keep their look.

For the whole client process, from intake to approval, see how to create client carousels as an agency.

Before you post

The kit takes care of colors, fonts and your details. A few checks still need your eye:

• Logo size: the headline should lead. If the logo looks too large, too small or cropped, use a cleaner logo file, or resize its slot in the editor where the template allows.
• Color use: your brand color should mark what matters, not every line.
• The last slide: it should look like part of the same deck.
• Phone size: the first slide should read at phone size.

Then choose Share, then Export, then Download PDF, and upload the file as a LinkedIn document post. LinkedIn's help page on documents recommends PDF for the best quality and says you can edit the post's description after posting but not the document, so open the PDF once before you upload. The LinkedIn carousel checklist covers the rest.

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